Love Ur Curls – LUS Hair Products Review On Fine Curly Hair

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Love Ur Curls from LUS (Love Ur Self) is a unique system that includes only 3 products: shampoo, conditioner, and an all-in-one styler. Their motto is curly hair simplified, which I love! They promote a 3-step system to keep things from getting complicated, as can happen in the curly world. In this post, I review the LUS hair products, including the new Irish Sea Moss gel, on my fine curly hair.

*LUS | Love Ur Self has given me a coupon code for you to save 10%: HOLISTICENCHILADA10

*Disclaimer – All products were gifted by LUS. I tested these products for over 4 months before sharing my experience and recommendations in this post.

Love Ur Self – LUS

LUS | Love Ur Self is based out of Canada and is a popular line of curly hair products that has thousands of happy customers. The Love Ur Curls line is their core product line built around their simple 3-step system: 1- wash, 2- condition, 3- style.

Love Ur Self gifted me the Sulfate-Free Shampoo, Silicone-Free Conditioner, All-in-One Curly, and Irish Sea Moss Gel. I used these products for 4 months before writing this review.

Here’s what I love about the Love Ur Self hair products:

  • Simple product line
  • Shampoo cleans thoroughly
  • ​​​​​​​Conditioner has great slip and softens really well
  • Great for curls and waves that have damage or are very dry
  • Concentrated so they last a while
  • Low to moderate buildup potential, depending on the product
  • Scent is not strong or overpowering, and they offer fragrance-free options
LUS hair products review backside of curls after styling with Love Ur Curls products
results immediately after diffusing using only the Irish Sea Moss Gel to style

Love Ur Curls Sulfate-Free Shampoo

The Sulfate-Free Shampoo was my favorite product in the Love Ur Curls line. Although this gentle shampoo is sulfate free, it contains olefin sulfonate and a few other cleansing agents, so it’s a stronger low poo.

Looking at the ingredients in their other products, it makes sense they made the shampoo a bit strong. The rest of the line contains ingredients that have the potential to build up over time on certain hair types, so a good shampoo is necessary to prevent that.

I loved how much this shampoo lathered, the light scent, and that it didn’t dry out my hair. This shampoo should work well for all curl types.

Love Ur Curls LUS Brands Shampoo for Curly, Wavy, Kinky-Coily Hair
$21.00 ($2.47 / Ounce)

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03/04/2024 11:27 pm GMT
LUS Love Ur Curls hair products review

Love Ur Curls Silicone-Free Conditioner

The Love Ur Curls conditioner is very hydrating. It has great slip and instantly softens hair, so it’s great for detangling.

The formula contains fatty alcohols, oils, shea butter, and a few polyquats making it very conditioning and moisturizing. It’s not at all lightweight, even though it isn’t thick. The consistency is a little thinner than other conditioners but I found that it weighed down my hair.

This conditioner is great for those who struggle with tangles, dryness, and damage. But since it can be heavy, those with hair that tends to get over-moisturized would not do well with this. I ended up using this on my daughter’s super long hair that gets insane tangles every day.

Love Ur Curls LUS Brands Conditioner for Curly, Wavy, Kinky-Coily Hair
$21.00 ($2.47 / Ounce)

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03/04/2024 07:42 pm GMT
LUS hair products reviews

Love Ur Curls All-in-One: Curly

I have heard all the mixed reviews on the Love Ur Curls All-in-One. People seem to either love it or hate it. Add me to that latter. I just did not like what this did for my hair.

The All-in-One curly styler defines, moisturizes, and softens hair. They claim it also repairs hair, so that’s a bonus if you have damage or color your hair.

This product is like a curl styling cream but in more of a lotion consistency. It softens hair and adds some slip while styling. It does not offer any hold – and I think this was my main problem with this product. If you use this, you will likely need to layer a product with hold over it to have lasting style. I would use this as a curl cream/leave-in conditioner.

The other problem is how moisturizing this is. My hair hates moisture, and this styler is all about moisture. It contains a couple of oils, shea butter, fatty alcohols, and glycerin.

In addition to all the moisturizing ingredients, it has several polyquats to condition, help block humidity and dryness, and provide some hold. The problem with polyquats is they can build up on certain hair types and weigh down fine or low-porosity hair.

My hair can sometimes handle a polyquat or 2, but not 4. This product left my hair feeling heavy and like it was loaded with product. I could feel a film on my hair after touching my hair.

So I cannot recommend the All-in-One for those with hair like mine that struggles with too much moisture, but I can recommend this for those who have damaged or dry hair as a leave-in/curl cream under the gel. This would probably be a great product if you struggled with tangles. I would not recommend using this as a single styler.

LUS Brands Love Ur Curls All-in-One Styler for Curly Hair
$24.00 ($2.82 / Ounce)

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03/05/2024 07:02 pm GMT
holding up the LUS Love Ur Curls line after using it on my curly hair

Irish Sea Moss Gel

The Irish Sea Moss Gel is a newer product, and I am so glad they finally added a styling product with hold. This gel enhances curls, provides a flexible and breathable hold, and supports long-term hair health.

This gel is unique in that it contains Irish sea moss, which holds 50 times its weight in water, making it very hydrating. It also contains a natural silicone alternative made from a blend of passion fruit, acai, and rice bran oil, so it should work well to reduce frizzy hair, add shine, and soften hair.

It’s a clear runny gel that spreads very easily. It has a light scent, just like their other fragranced products. It was very easy to work with.

LUS Love Ur Curls Irish Sea Moss Gel review results after styling
results after styling with Irish Sea Moss Gel

I saw so many rave reviews on this gel, and I was worried it might also be too moisturizing for my hair. But that wasn’t exactly the case. This gel did make my curls defined, shiny, and soft. I just had to make sure to use a very small amount, or they would not last very long.

Much like the All-in-One styler, this is too moisturizing and heavy for my hair to use on a regular basis, although it’s not as moisturizing as the All-in-One. It has great slip like their other products, so it’s very easy to style. My hair got that seaweed feeling as I applied this gel.

The results right after styling looked and felt great. You can see in the pic above how my hair looked a few minutes after styling, and below, you can see how it looked the next morning. It was a bit flatter, and I could feel it getting greasy in the crown area, but still defined and holding.

results after using LUS brands Love Ur Curls on curly hair

This was after trialing different amounts of product. If I used too much my hair would be too soft and fall flat within hours, and have a little bit of that filmy feeling. I have to use a dime-sized amount or less, and of course on soaking wet hair. I also can’t layer anything under it.

Based on how it felt and left my hair, I can say that it definitely is one of those gels that leaves your hair soft instead of crunchy. It did a great job defining my hair, as I had lots of defined ringlets; they simply didn’t last because of the amount of moisture.

So while I don’t think this would be a great choice for my hair on a regular basis, this gel would probably work well for those with dry, damaged, coarse, and possibly low-porosity hair.

LUS Brands Irish Sea Moss Gel
$24.00 ($3.00 / Fl Oz)

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03/04/2024 08:17 pm GMT
LUS Irish Sea Moss Gel review

LUS Love Ur Curls Routine

I didn’t do a demo of my routine using these products, but I’ll outline the steps below:

  1. Cleanse with the Sulfate-Free Shampoo
  2. Condition with the Silicone-Free Conditioner. I use a dime to nickel-sized amount from the neck down only. I detangle quickly and rinse it out right away.
  3. Flip my head over and apply half a dime size amount of the Irish Sea Moss gel to the ends. I rake it through from the ears down. Then I scrunch in another half a dime-sized amount of gel. I scrunch all the way to the root area. I use any leftover gel in my hands to glaze over the sides where I tend to get curly hair.
  4. Microplop with my Tee-Owel hair towel until it’s not dripping.
  5. Wait 10 minutes, then diffuse (not air dry) until no longer wet.

Watch my video review below.

Other Reviews

While I can only share my story, hear what other LUS customers have to say about LUS’ (Love Ur Curls) curly and wavy hair line.

The Good

  1. LUS is an awesome product that helps me to maintain my curls. I do not just use LUS by it self. I use leave in conditioner, gel, and LUS to achieve the look in the picture attached. Every morning is just spray my hair with LUS water. I mix a little but of LUS and water to maintain my daily hair. I used LUS before 5 years ago but just created this Read more about review stating LUS is an awesome product combination that offers me the supper definition, and freeze free look I was looking for. Thanks LUS!
    -Dr. Cynthia Skyers
  2. Love love this product. Game changer for both my daughters 4c and 4B hair. Grateful to LUS!
    -Courtney E. (All-In-One: Kinky Coily)

The Not-So-Good

  1. Again not for me. I have tried various amounts and layering and I get crunch. Even after scrunching I still feel crunchy. Gels just are not for me and my 2 c curls.
    -Alyson F. (Irish Sea Moss Gel)
  2. Would not recommend makes my hair limp does nothing for my curls.
    -Charlotte Y. (Irish Sea Moss Gel)


Can You Use LUS Love Ur Curls Styling Products Without the Brand’s Shampoo and Conditioner?

The Love Ur Curls three-step system yields the best results when used together. Each step was specifically designed to work in tandem with the others. While you may still receive positive results only using one of the trio’s products, using all three should produce better results depending on your hair type and texture, of course.

Is LUS Love Ur Curls Products Safe for Color-Treated Hair?

LUS (Love Ur Self) creates its products with the goal of minimizing the extra harmful or damaging ingredients. Unless your hair is already damaged from color treatments, LUS’s products are color-treated hair friendly.

Do LUS Love Ur Curls Products Have the Same Effect on Straight or Permed Hair?

The Love Ur Self brand offers a curly line and wavy line designed for natural curls. However, that doesn’t mean that it might not be an effective addition to your beauty routine if you have straight or permed hair. While Love Ur Self’s results aren’t guaranteed when it comes to artificially curled hair, they may still yield an outcome you absolutely love.

Love Ur Self LUS Hair Product – Final Thoughts

While this line of curly hair product didn’t work well for my hair overall, I can tell it would be a good option for other hair types.

These products do a good job of moisturizing dry hair, smoothing damaged hair, and blocking out humidity and other weather elements. They’re pretty concentrated, so I think they are a good value.

If you have hair that struggles with dryness, has lots of damage, needs help smoothing down frizz and roughness, and doesn’t struggle with buildup and over-conditioning, then you won’t be disappointed by this line.

If you want to give the LUS Love Ur Curls hair products a try, use my coupon code HOLISTICENCHILADA10 to save!

Please do me a favor and share this post to social media, as it helps me grow my audience and spread the word about our curly hair movement! And remember to subscribe to my YouTube Channel for more curly hair tips and product recommendations. Thanks!

If you want help with embracing your naturally wavy or curly hair, you can join my FREE email course and download my FREE pdf guide, THE QUICK START GUIDE TO MASTERING YOUR CURLS, full of everything you need to know to get started and bring out your beautiful waves and curls.

curly girl method pdf guide download

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  1. I just tried this line a few days ago, I have waves ,high porosity, low density.
    Very dry damaged hair. I used the curly line . Did you use the wavy line?
    I love it ! Unbelievable , got great results. I can feel the product in my hair, but worth it! I am going to try the wavy line too.

  2. Has anyone here used these products over a longer period of time? I’m interested, but read several comments by people who lost hair after using.

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