Instagram Advice: Products Influencers Loved for Curls and Waves

This post may contain affiliate links, and I will earn a commission if you purchase through these links. Please read the disclosure policy for more details.

A few weeks ago, I asked my Instagram followers about their favorite curly girl products in my stories. I got hundreds of responses and decided to compile them all here for you, so you can see which products work well for many people versus just for me.

(If you’re not following me on Instagram yet, go do that here. Seriously, I share so many tips and tutorials on there on a daily basis!)

Now I have not tried most of these so I am NOT RECOMMENDING any of these. I am just sharing what others have said works really well for them. Most of these are also not what I would call “clean” so keep that in mind. As always, check ingredients to make sure they pass your personal standards and are indeed CG approved.

If you want to know which products I use and recommend, check out my 2019 favorites roundup and my top picks for fine, curly hair.

I do want to say, that working on this post really surprised me. There are so many brands and products that are very hyped on Instagram but didn’t show up at all in the responses from my followers. Now, at the time of this I only had around 6,500 followers so obviously this doesn’t include most of the community but with the hundreds of responses I got, I expected to see some of those “popular” brands. It makes me wonder if it’s all just marketing…

So I’ll get right to it! Products with a * before them denote the most popular products in that category.


EVOLVh products curly girl method 2b 3a displayed spilling out of bag on counter


Leave in/Curl Cream

Delilah holding two popular curly girl products Mop Top Curly Hair Custard and As I Am Coconut Cowash
curly girl method pdf guide download



Curl Enhancer/Activator

curly girl method pdf guide download

If you want help with embracing your naturally wavy or curly hair, you can join my FREE email course and download my FREE pdf guide, THE QUICK START GUIDE TO MASTERING YOUR CURLS, full of everything you need to know to get started and bring out your beautiful waves and curls.

You can also read my other popular posts on curly hair:

Liked this post? Save it to your favorite Pinterest board!

popular curly girl products according to Instagram users pin

Fabulous Curls Academy

Fabulous Curls Academy is my monthly membership program that gives you access to several online courses that will guide you through creating a simple routine that gives you fabulous results. Learn what your hair type is, which products and ingredients will work for you, and how to style according to your hair type by creating a simple routine that works. No more confusion about products or methods or battling frizz and time. Click here for more info.

Fabulous Curls Academy curls education and digital products to help you on your curls journey

Curl & Clean Beauty Coaching

I now also offer Curl & Clean Beauty Coaching sessions virtually! You can book a 15-minute, 30-minute, or 45-minute session with me to help you solve your curly hair or clean beauty struggles. Click here to learn more.

Similar Posts


  1. Thank you so much for compiling this list. Like you, I’m surprised by the brands that didn’t make the list. There’s constant hype on Instagram and YouTube to purchase certain brands, but I’m going to try to ignore that and focus on technique. However, I will use the products on your list that I already have. Is there a way to tell if different brands work well together besides experimentation? Right now, all the products I’m currently using are from the same brand, AG Hair. Thanks again for all your hard work in compiling this list!

    1. Thanks Connie! I don’t know how to tell ahead of time if certain brands work well with others. I will say that I can mix and match the high-end brands without problem and I think it’s because they’re all water-soluble but that’s just my guess. You can mix products in your hand before applying them to see if they work well together.

Leave a Reply

Your email address will not be published. Required fields are marked *